Totally 
Priceless

Hermès clients are often expected to spend up to three times the price of the bag on other products before being offered the opportunity to buy one.

The design draws on the visual language of affordability: neon star pricing stickers typically found in discount or high street retail. This contrast serves to highlight the absurdity of luxury pricing structures. A casual tone in the text amplifys the tension between perceived value and actual cost, and prompting reflection on the constructed nature of status and access.

In the background, a selection of real Hermès items are listed — their combined value totaling over £225,000, three times the cost of a £75,000 Birkin.